Kevin Roberts is the New York-based CEO Worldwide of ideas company Saatchi & Saatchi, part of Publicis Groupe, the world’s fourth-largest communications group. Before joining Saatchi & Saatchi in 1997, Roberts held leadership positions globally with premier brands including Gillette, Pepsi and Procter & Gamble. Under Roberts’ leadership, Saatchi & Saatchi has grown revenue year by year and achieved record creative awards. Clients include Procter & Gamble, Toyota, Lexus, General Mills, Visa International, Ameriprise, JCPenney, Wendy’s and Novartis.

Renowned for his vision and acumen, Roberts’ pursuits span business, sports, art, mentoring and education. He is the author of three Saatchi & Saatchi books (Lovemarks: The Future Beyond Brands, The Lovemarks Effect: Winning in the Consumer Revolution, and Sisomo: The Future on Screen) and is co-author of Peak Performance – Business Lessons from the World’s Top Sports Organizations. The iconic All Black rugby team is a favorite Lovemark and Roberts is a former director of the New Zealand Rugby Football Union and current chairman of the USA Rugby board of directors.

Roberts is the inaugural CEO in Residence at Cambridge University’s Judge Business School in the U.K. and professor of Sustainable Enterprise at the University of Waikato Management School in New Zealand. Roberts’ leadership appointments range from membership of the Publicis Groupe Management Board and business ambassador for the New Zealand United States Council, trustee of the Turn Your Life Around Trust, an Auckland charity that mentors at-risk teenagers.

This is video from the 7th Annual Emerging Trends in Retailing Conference sponsored by the Sam M. Walton College of Business’ Center for Retailing Excellence ( CRE ) at the University of Arkansas. This was a one day conference that took place in the John Q Hammons Convention Center in Rogers, Arkansas on October 11, 2007. The theme of the conference was Sustainability in Retail. A portion of proceeds from this content will go to support the Center for Retailing Excellence at the University of Arkansas.

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