Is there a special relationship between Super-CEO and Super-Company? In a series of one-on-one interviews with Superperformance exponent Dave Guerra, George Martinez reveals the beliefs, methods and practices that explain one independent bank’s astonishing growth from $3 million to over $3 billion in assets. Martinez and Guerra insist that anyone can apply these principles to create unprecedented levels of achievement.

Moving the Needle is further evidence that the underlying, shockingly simple patterns of Superperforming organizations are universal. It is also a call to action. It takes a step beyond what we already know about optimization to closely examine a variety of nontraditional practices, principles and policies that gave rise to a real Superperformer.

Download Chapter 4: Measuring Things Hardly Measured