Our Leveraging Shopper Insights course offers both a strategic overview and detailed case studies which show the applied value of leveraging shopper insights and which techniques are appropriate for your business.
Target AudienceIntended for Salespeople, Category Advisors and Analysts who are looking for a competitive edge and to add value to sales and category efforts
This course focuses on:- Wal-Mart and Spectra - the basics of demographic data
- Wal-Mart’s new customer segmentation & what it means to you
- What do “Brand Aspirationals” mean to me and my business at Wal-Mart?
- Ad Hoc custom clustering through Retail Link®
- Custom Research Overview- your budget and your needs vs. ROI
- Qualitative- Focus Groups/ Intercepts (Case studies, benefits, & limitations)
- Quantitative- Survey research/ Panel work (Case studies, benefits, & limitations)
Length: 1 Hour 57 Minutes